Privacy Policy
Last updated: April 2026
Sammakka Saralamma ("we", "us", "our", "the Site") is an informational pilgrimage portal about the Sammakka Saralamma Jatara, published by Indraprastha Innovations. This Privacy Policy explains what data is collected when you visit our website, how it is used, and your rights regarding that data.
By using this website, you agree to the practices described in this Privacy Policy. If you do not agree, please discontinue use of the Site.
1. Information We Collect
We do not collect any personally identifiable information (PII) such as your name, email address, phone number, or physical address unless you voluntarily provide it via email. The information collected automatically through third-party services includes:
- Pages visited, time spent on pages, and navigation paths
- Approximate geographic location (country/region level only, not street-level)
- Device type, operating system, browser type, and screen resolution
- Referring website or search engine
- IP address (anonymised by Google Analytics)
2. Google Analytics
We use Google Analytics 4 (GA4) to understand how visitors interact with our site. Google Analytics uses cookies and similar technologies to collect and analyse information about site usage.
- Google Analytics does not collect personally identifiable information (PII)
- IP addresses are anonymised before storage
- Data is aggregated and used solely to improve site content and user experience
- Data retention is set to 14 months
Opt-out: You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on, or by disabling cookies in your browser settings.
Google's privacy policy: policies.google.com/privacy
3. Google AdSense
We display advertisements through Google AdSense. Google AdSense uses cookies and web beacons to serve ads based on your prior visits to this site and other websites on the internet.
- Google uses the DoubleClick cookie to serve ads to you based on your browsing history
- Google AdSense may collect and use data about your visits to this and other websites to provide targeted advertisements
- Third-party ad networks may also use cookies, JavaScript, or web beacons to measure ad effectiveness and personalise ad content
- We do not have access to or control over the cookies used by third-party advertisers
Opt-out of personalised ads:
- Visit Google Ads Settings to control ad personalisation
- Visit Network Advertising Initiative opt-out page
- Visit Digital Advertising Alliance opt-out page
- Enable "Do Not Track" in your browser settings
Google AdSense privacy policy: policies.google.com/technologies/ads
4. Cookies
Cookies are small text files placed on your device by websites you visit. This site uses the following types of cookies:
| Cookie Type | Purpose | Provider | Duration |
|---|---|---|---|
| Analytics | Understand site usage, page views, traffic sources | Google Analytics | Up to 14 months |
| Advertising | Serve relevant ads, measure ad performance | Google AdSense | Varies (up to 13 months) |
| Affiliate tracking | Track referral clicks to partner sites | MakeMyTrip, Yatra | 30–90 days |
Managing cookies: You can control and delete cookies through your browser settings. Note that disabling cookies may affect site functionality. Most browsers allow you to:
- View and delete existing cookies
- Block all cookies or only third-party cookies
- Set preferences for specific websites
5. Affiliate Links
Our site contains affiliate links to third-party travel services including:
- MakeMyTrip — hotel bookings, bus tickets
- Yatra — cab bookings
- Amazon India — pilgrimage supplies
When you click these links, the respective service may set cookies on your browser to track the referral. We earn a small commission on purchases made through these links at no extra cost to you. These affiliate relationships do not influence our editorial content or recommendations. All affiliate links are marked with rel="noopener sponsored".
6. Third-Party Links
This site contains links to external websites (government portals, booking platforms, etc.). We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policy of every website you visit.
7. Data Sharing & Selling
We do not sell, rent, trade, or share any visitor data with third parties. The only data processing that occurs is through the Google Analytics and Google AdSense services described above, both of which are governed by Google's own privacy policies.
8. Children's Privacy
This website is not directed at children under 13 years of age. We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided personal information to us, please contact us and we will delete such information.
9. Data Security
This website is served over HTTPS (SSL/TLS encryption) via Cloudflare. We do not store any visitor data on our servers. All data processing occurs through secure third-party services (Google) that maintain their own security standards.
10. Your Rights
Depending on your location, you may have the following rights regarding your data:
- Right to access: Request what data (if any) we hold about you
- Right to erasure: Request deletion of your data from Google Analytics (via Google's tools)
- Right to opt out: Opt out of analytics tracking and personalised ads using the tools listed above
- Right to complain: Lodge a complaint with your local data protection authority
To exercise any of these rights, please contact us at the email address below.
11. Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last updated" date. We encourage you to review this page periodically.
12. Contact Us
For questions, concerns, or requests regarding this Privacy Policy: