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Privacy Policy


Last updated: April 2026

1. Information We Collect

We do not collect any personally identifiable information (PII) such as your name, email address, phone number, or physical address unless you voluntarily provide it via email. The information collected automatically through third-party services includes:

  • Pages visited, time spent on pages, and navigation paths
  • Approximate geographic location (country/region level only, not street-level)
  • Device type, operating system, browser type, and screen resolution
  • Referring website or search engine
  • IP address (anonymised by Google Analytics)

2. Google Analytics

We use Google Analytics 4 (GA4) to understand how visitors interact with our site. Google Analytics uses cookies and similar technologies to collect and analyse information about site usage.

  • Google Analytics does not collect personally identifiable information (PII)
  • IP addresses are anonymised before storage
  • Data is aggregated and used solely to improve site content and user experience
  • Data retention is set to 14 months

Opt-out: You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on, or by disabling cookies in your browser settings.

Google's privacy policy: policies.google.com/privacy

3. Google AdSense

We display advertisements through Google AdSense. Google AdSense uses cookies and web beacons to serve ads based on your prior visits to this site and other websites on the internet.

  • Google uses the DoubleClick cookie to serve ads to you based on your browsing history
  • Google AdSense may collect and use data about your visits to this and other websites to provide targeted advertisements
  • Third-party ad networks may also use cookies, JavaScript, or web beacons to measure ad effectiveness and personalise ad content
  • We do not have access to or control over the cookies used by third-party advertisers

Opt-out of personalised ads:

Google AdSense privacy policy: policies.google.com/technologies/ads

4. Cookies

Cookies are small text files placed on your device by websites you visit. This site uses the following types of cookies:

Cookie TypePurposeProviderDuration
AnalyticsUnderstand site usage, page views, traffic sourcesGoogle AnalyticsUp to 14 months
AdvertisingServe relevant ads, measure ad performanceGoogle AdSenseVaries (up to 13 months)
Affiliate trackingTrack referral clicks to partner sitesMakeMyTrip, Yatra30–90 days

Managing cookies: You can control and delete cookies through your browser settings. Note that disabling cookies may affect site functionality. Most browsers allow you to:

  • View and delete existing cookies
  • Block all cookies or only third-party cookies
  • Set preferences for specific websites

5. Affiliate Links

Our site contains affiliate links to third-party travel services including:

  • MakeMyTrip — hotel bookings, bus tickets
  • Yatra — cab bookings
  • Amazon India — pilgrimage supplies

When you click these links, the respective service may set cookies on your browser to track the referral. We earn a small commission on purchases made through these links at no extra cost to you. These affiliate relationships do not influence our editorial content or recommendations. All affiliate links are marked with rel="noopener sponsored".

6. Third-Party Links

This site contains links to external websites (government portals, booking platforms, etc.). We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policy of every website you visit.

7. Data Sharing & Selling

We do not sell, rent, trade, or share any visitor data with third parties. The only data processing that occurs is through the Google Analytics and Google AdSense services described above, both of which are governed by Google's own privacy policies.

8. Children's Privacy

This website is not directed at children under 13 years of age. We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided personal information to us, please contact us and we will delete such information.

9. Data Security

This website is served over HTTPS (SSL/TLS encryption) via Cloudflare. We do not store any visitor data on our servers. All data processing occurs through secure third-party services (Google) that maintain their own security standards.

10. Your Rights

Depending on your location, you may have the following rights regarding your data:

  • Right to access: Request what data (if any) we hold about you
  • Right to erasure: Request deletion of your data from Google Analytics (via Google's tools)
  • Right to opt out: Opt out of analytics tracking and personalised ads using the tools listed above
  • Right to complain: Lodge a complaint with your local data protection authority

To exercise any of these rights, please contact us at the email address below.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last updated" date. We encourage you to review this page periodically.

12. Contact Us

For questions, concerns, or requests regarding this Privacy Policy:

Indraprastha Innovations

Email: contact@sammakka.com

Website: sammakka.com/contact